Toledo Library
Industry: Urban Metro Public Library
Role: Copywriting assistance + creative strategy
Goal: We took on the idea that today's libraries are boring, in a big way. As part of this commercial video series, we also launched a Libraries are Boring contest, social media campaign and created swag (bumper stickers, mugs, shirts, etc.). The campaign was a 2019 silver winner of the Toledo ADDY Awards.
La Gard 700 Lock Series
Industry: Security solutions
Role: Storyboarding + copywriting
Goal: As part of the 3rd largest security solutions group worldwide (dormakaba), La Gard needed a strong product launch video for its new 700 series safe locks. I helped storyboard and wrote the script.
Toledo Library
Industry: Urban Metro Public Library
Role: Copywriting + creative strategy
Goal: The Library needed a better way to showcase its many offerings, so I crafted a series of videos for how using these services could help with general goals—such as starting a business and teaching your child to read.