Creative concepting
I thrive on the collaboration between writer and designer (and creative director), especially when it comes to bringing big ideas to life. I've developed a variety of ad campaign themes and brand-level creative concepts—even earning clients' confidence in exploring directions they might not have otherwise considered.
See More With Seymore
The Unbelievable at Work
See the Whole Story
See More With Seymore
Ad campaigns
I've written so many ads that it's hard to choose favorites. Just the same, it's often been hard to come by performance results, too. Luckily, I've tracked down a few which deserve attention, like the MyCOI ads that led to an 85% increase in demos, the Clari ads that helped produce a 64% higher win rate, and the NFP ads that contributed to a 20% increase in actual cash value (over multiple campaigns). Every copywriter loves writing a great hook or copy that stops the scroll. When you're able to do it and your clients say things like, "We're thrilled—really love the text and wordplay" (Phished), it means even more.
​
Web copy
I've led copy for entire websites as well as conversion specific landing pages. My favorite moments are when you can show the client not only what the right messages should be, but also what the ideal page flow/format is for their goals. That's how you deliver true value, and how I helped Age of Learning bring in 800+ new leads for their My Math Academy product.
Branding
From discovery and research to brand positioning to tagline, messaging, personality, and voice development, I love helping businesses reinvent themselves. I've led extensive brand work, and the results speak for themselves—like Empower HR's 63% rise in sales qualified leads after their brand relaunch.
​
